We often speak of data as if it is the ends rather than the means. But the raw data often isn’t much help. We need intelligence, by which I mean insights derived from the data source. Or sources. To make data usable, we need to make sense of it. Which means sorting it, visualizing it, comparing it to predictive or historical models, and – increasingly – recombining it with other data.
Arcturus mines web traffic – as well as some third party data sources like Delicious and Twitter, but more on that in a bit – for insight, which we capture and will sell to our clients. Who can then turn around and use this quantitative insight to cater better to what developers actually want. Neat, huh?